Direct Window Co vs Duraflex Windows

Average Price

£650

Direct Window Co

£610

Duraflex Windows

U-Value

1.4 W/m²K

Direct Window Co

1.0 W/m²K

Duraflex Windows

Warranty

10.0 years

Direct Window Co

12.0 years

Duraflex Windows

Customer Rating

4.2/5

Direct Window Co

4.4/5

Duraflex Windows

Direct Window Co vs Duraflex Windows: Summary

When comparing Direct Window Co and Duraflex Windows windows, several key differences emerge. Direct Window Co, established in 1990, offers windows with an average U-Value of 1.4 W/m²K at an average price of £650. Meanwhile, Duraflex Windows windows average 1.0 W/m²K U-Value at £610.

Direct Window Co windows come with an average warranty of 10.0 years, compared to Duraflex Windows's 12.0 years. Customer satisfaction ratings show Duraflex Windows ahead at 4.4/5, while reliability scores give Duraflex Windows a slight edge.

Both manufacturers offer various glazing options and produce windows suitable for different property types. Both are based in United Kingdom.

Detailed Comparison

Direct Window Co
Duraflex Windows
Average Price
£650
£610
U-Value
1.4 W/m²K
1.0 W/m²K
Energy Rating
A
A+
Average Warranty
10.0 years
12.0 years
Reliability Score
4.3/5
4.4/5
Customer Satisfaction
4.2/5
4.4/5
UK Market Share
8.0%
4.0%
Established
1990
1994
Country of Origin
United Kingdom
United Kingdom
Smart Glazing Technology
High Efficiency (U-Value ≤ 1.2)
Extended Warranty Options

Who Should Choose Direct Window Co

  • Those who prefer to support UK manufacturing
  • Homeowners looking for classic casement window designs

Who Should Choose Duraflex Windows

  • Those wanting longer warranty coverage for peace of mind
  • Homeowners valuing customer satisfaction and after-sales support
  • Those looking for windows with strong performance

Scenario Fit: Which Brand Fits Your Situation?

Best for budget-first upgrades

Duraflex Windows is generally the lower upfront-cost option in this comparison.

  • • Better for large multi-window projects with tighter budget caps
  • • Useful when payback speed matters more than premium extras
  • • Pair with installer quote comparisons to lock value

Best for long-term ownership

Duraflex Windows currently leads on warranty depth in this matchup.

  • • Better fit if you plan to stay in the home 10+ years
  • • Prioritises lower maintenance surprises over time
  • • Stronger risk control for exposed or high-traffic elevations
Decision LensLikely Better ChoiceWhy
Upfront budgetDuraflex WindowsLower average price in this pair.
Energy performanceDuraflex WindowsLower U-Value typically means stronger heat retention.
Maintenance risk framingDuraflex WindowsLonger average warranty can reduce long-tail ownership risk.
User-rated confidenceDuraflex WindowsHigher customer satisfaction score in current data.

Popular Window Models

Direct Window Co Popular Models

ModelTypeMaterialRatingU-ValuePrice
Direct CasementCasementuPVCA1.3 W/m²K£450
Direct SashSliding SashuPVCB1.4 W/m²K£850

Duraflex Windows Popular Models

ModelTypeMaterialRatingU-ValuePrice
ResiFront DoorEntrance DooruPVCA1.1 W/m²K£950
FlexiSeal TurnTilt & TurnuPVCA+0.9 W/m²K£580

Approved Installers

Direct Window Co Installers

Direct Window Installers

4.4

Approved Installers

Duraflex Windows Installers

No installer data available

Energy Efficiency & Cost Savings

More energy-efficient windows can significantly reduce your heating bills. Based on average UK energy prices and a typical 3-bedroom house:

Direct Window Co

Average U-Value

1.4 W/m²K

Lower is better for heat retention

Energy Rating

A

Estimated Annual Energy Savings

£292

Compared to older single-glazed windows (typical U-Value 5.8)

Duraflex Windows

Average U-Value

1.0 W/m²K

Lower is better for heat retention

Energy Rating

A+

Estimated Annual Energy Savings

£360

Compared to older single-glazed windows (typical U-Value 5.8)

Frequently Asked Questions

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